A Jacksonville Digital Marketing Agency Focused On Results

What is SEO?

Search Engine Optimization is the act of optimizing various web properties such as websites, YouTube videos, Social Media profile pages, and more to show up higher when someone searches for the client’s products and/or services. Proper SEO targets certain searches based on keywords that are profitable to Jacksonville, FL businesses. (The words entered into the search query) Defining the target market for the business allows a Jacksonville SEO expert to optimize these web properties for the keyword that matches what the target market is searching for. The higher a web property is displayed in the search engine results page (SERP), the more traffic from that keyword search will actually visit the property.

On-Page SEO and Off-Page SEO

There are two key parts to SEO. On-page SEO and Off-page SEO. Combining these two elements properly are the cornerstone of creating a solid foundation for long-term, sustained rankings. On-page SEO is about ensuring that the web property, ie. website, follows Google best practices, has the right content, right code, etc. Off-page SEO is mostly about something called backlinks. Backlinks are when a different website links to your website. Google, as well as other search engines, consider this a “vote” for the authority, trust, and expertise exhibited on your web property, which is a huge piece of effective SEO services in Jacksonville, FL.

How We Amplify Your ROI On SEO

At Webramp Digital Marketing we focus not just on optimizing your website, but also various other web properties. We utilize perfect On-Site SEO as well as impeccable Off-page SEO best practices. This allows us to deliver multiple listings on the first page of the Search Engines such as Google. In this sense, listings in the Search Results are like “digital real estate”. Having multiple listings on the first page of Google or other search engines for your targeted keywords allows you to capture a higher percentage of traffic from that keyword search.

What is PPC Advertising?

Pay-Per-Click advertising is exactly what it sounds like. Advertisers place ads and only pay for each time someone clicks on the ad. Some platforms offer CPM which is cost-per-thousand impressions, but this is less common. Properly optimized PPC campaigns net a much quicker return that SEO campaigns. The reason for this is the Jacksonville PPC Manager can immediately optimize the bid for each click to ensure that the ad is shown to thousands, if not millions, of prospects. Many clients begin to see results in days instead of weeks or months! This makes Jacksonville PPC services a great buffer while ramping up an SEO campaign. It can also be a great alternative to other forms of advertising as well.

PPC Is Not Just Google Adwords

Pay-Per-Click, many times, is misunderstood. Many people assume that PPC and Google Adwords are interchangeable terms. While Adwords is the original PPC advertising platform, as well as the largest, currently there are tons of different options for PPC ads. Facebook, Twitter, YouTube, LinkedIn, and various sites across the web offer PPC options. Generally, Adwords and Facebook are the most commonly used platforms.

How We Amplify Your ROI Using PPC Management Services

By having an Expert Jacksonville PPC Management Team, advertisers are able to maximize every penny they spend on clicks. Millions of dollars are wasted every year by advertisers working with poor PPC managers. It is imperative that you have a team that understands PPC from a SEM (Search Engine Marketing) perspective. Every person on our team that touches a PPC campaign is directly certified by Google as Adwords Experts as well as being certified by Microsoft as Bing Ads Accredited Professionals. In addition, we have run numerous profitable campaigns on other platforms such as Facebook, LinkedIn, etc. We optimize campaigns to ensure that every penny invested leads to an overall profitable outcome for our clients.

We Are Certified Google Partners

Webramp Digital Marketing is proud to be a certified Google Partner. This means we have passed stringent requirements and Google has certified our agency as Digital Marketing Experts in Jacksonville that are proven to follow Google best practices.

What Is Social Media Marketing?

Around 2005 there began a buzz about platforms at the time like MySpace. As time progressed, Facebook, YouTube, etc. emerged and ultimately became what is today called Social Media. Sometimes referred to as “Web 2.0,” or “social networking,” Social Media has allowed billions of people to connect with each other in some way shape or form over the internet. It allows consumers to get their messages to huge companies. It allows us to peek into the lives of our favorite celebrities. It allows us to find out how to do almost anything we want to learn. Users now spend 4/5ths of their time online engaging with it. It is almost like a second layer over the top of the internet that is becoming its own World Wide Web. This concept is why it is often referred to as “Web 2.0”. Instead of utilizing an internet connection to view websites, users are using it more just to connect to Social Media Platforms.

Brands and Social Media

Brands quickly realized that there is huge opportunity to connect with various buyer groups through these platforms. So, Social Media Marketing (SMM) was born. Even to this day, the biggest complaint brands have with SMM is the lack of being able to connect a specific ROI to the efforts. That’s why at Webramp Digital Marketing, we create Key Performance Metrics (KPI’s) that align with your business goals with regard to social media services in Jacksonville. We are able to help connect the dots between a successful social media campaign and sales at the end of your funnel.

How We Amplify Your ROI On Social Media Campaigns

We utilize various methods to increase engagement, widen your reach, and illicit action from your followers whether in Jacksonville or not. Your line of business and target market will determine how we approach Social Media and what platforms we use to maximize your return. For example: Were you aware that the average Pinterest user is a female from 22-50 with an average household income of $70k per year? We are. We use information like this to craft a targeted campaign that delivers results.

Responsive Website Design and Development Services

Maybe you started the journey that landed you here by thinking…”We need a new website.” While this may be true, we would encourage you to change the way you think about the purpose and function of a website. Your website should be your best salesperson. It should not be a digital brochure that just hangs out on the web serving as support to all your other marketing functions.

While a website should provide supplemental information, the overall goal of a website is to convert visitors to leads. There is quite a bit of psychology, design, user experience optimization, and proper coding that goes in to making your site perform at its peak. If your current website is not serving this function at peak performance, then it is definitely time for a new one!

Web Design vs. Website Development

There is a bit of confusion around the terms “website design” and “web development.” When needing a new website, it is important you work with a Jacksonville, FL Web Design Company  that understands both. Web Design is about the aesthetics of the site, the color combinations, the visual hierarchy, etc. Web Development is about ensuring the site functions properly based on user interaction and is cleanly coded to current web standards. Many Jacksonville firms are really good at one side or the other. The problem is that these two facets of building a website work in synergy with each other. Without one, the other will not be effective.

The Total Digital Marketing Package

At Webramp Digital Marketing, we combine impeccable design with solid development to deliver a website that looks and functions beautifully. All of our websites are responsive, meaning that they are mobile and tablet friendly. In addition, we highly optimize each site as we go for SEO purposes and set you up for ranking success in Google. As well, because we understand the marketing and conversion optimization side of things, we are sure to deliver a website that maximizes how many visitors convert to leads.