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Google has confirmed that the helpful content update began rolling out on August 25 and will take up to two weeks to complete. This update is designed to help improve the quality of search results Stay On Topic in Your Content When it comes to creating helpful content...
Knowing when it's time for a new website isn't always clear. It's a significant investment in time, resources, and money, and can cause analysis paralysis pretty quickly. But there are some telltale signs that it might be time for a refresh. Here are 10 signs your...
In a world where more and more people are turning to the internet to find information, it only makes sense for businesses to take advantage of the web traffic they have. By creating a website that is well-designed and easy to navigate, businesses can attract customers...
If you're a business owner, then you know that it's important to make sure your business is listed online. And if you're looking to target customers in your local area, then you need to focus on local SEO. Local SEO is the process of optimizing your website and online...
Let's be honest. We are heading into a full on recession. This will impact businesses across the board. Small and medium businesses often do the opposite of what should happen when times get tough. Marketing is usually the first budget to get cut when, in reality,...
PPC (pay per click) is a popular advertising method that uses online ads to generate leads and customers for businesses. It can be an effective way to reach people who are interested in your product or service, but it can also be time-consuming and expensive to set up...
Social media marketing has become an increasingly important part of business strategy. If you want to market your business, there are a number of social media platforms that you can use. This article provides tips on how to best market your business using social...
There are a few things you need to consider when creating an email marketing strategy that will convert: your target audience, what content to produce, when and how to send out your emails, and the best way to measure results. Target Audience for Email Marketing Email...
Google is retiring its Universal Analytics platform and forcing users to switch to Google Analytics 4 by July 1, 2022. This change will affect all websites that use Google Analytics. Users will need to update their code and settings in order to continue tracking data....
SEO, or “Search Engine Optimization,” is the practice of improving a website’s ranking in search engine results pages (SERPs). Ranking high on SERPs is important for small businesses because it can lead to increased web traffic and potentially more sales. However,...
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